WHAT IS DIGITAL MARKETING?
According to Wikipedia Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Simply put, digital marketing is any kind of marketing that is made possible through the use of electrical devices. That is what digital marketing is in its traditional form. However, with the massive technological development and the digital age that we live in, the term is becoming more restricted in its usage.
DIGITAL MARKETING TUTORIAL STEP BY STEP
To stay up to date with the Digital Marketing Approach you need a solid foundation with judgment to think critically, act independently, and be relentlessly creative. That’s why we write this guide – to empower you with the mental blocks to stay ahead in an aggressive industry.
Digital marketing now refers to those marketing channels that provide instant feedback and report. That is, digital marketing’s major feature is its ability to engage with its audience in a real-time where responses can be gotten, feedbacks can be made, where the marketing efforts can be easily evaluated. Digital marketing in this way is able to provide support to the customers and ensure better interactions and customer relations that are immediate and in some cases automated
Digital marketing is a huge advance on traditional advertising mediums like billboards, banners, leaflets, radio and even the Television. Digital marketing is taking advertising to a new level consistent with the digital age that we live in.
Digital Marketing is working so well and it’s becoming the source of competitive advantage
DIGITAL MARKETING CHANNEL
This refers basically to everything that is done to make your website rank high on search engines. When people search for anything on Google or Yahoo or Bing, the search engine takes them to resources that are most important as determined by many factors. SEO is what ensures that your website is among those resources that are highly placed.
Tips for Search Engine Optimization:
- Use relevant keywords
- Avoid Keywords stuffing and don’t buy links
- Use tags for the site content
2. CONTENT MARKETING
Content marketing is a marketing technique that ensures that quality and relevant content (presentations, blogs, articles, and videos) are created and distributed to a target audience in order to increase brand awareness, generate leads and increase customer base. Content marketing also ensure that customers’ relationship is firm and customers are retained for further purchase
Tips for Content Marketing:
- Know your target audience, who they are and what interests them
- Let your content be useful, engaging and interesting to your audience
- Ensure consistency and don’t sacrifice quality
3. SOCIAL MEDIA MARKETING
Social media marketing covers a whole range of digital marketing platforms where the social media is maximized to generate sales, improve traffic, keep track of customers’ ideas, opinions and response and establish good customer support. It includes Facebook marketing, LinkedIn and Twitter marketing, YouTube marketing and others such as Pinterest and Google +.
Tips for Social Media Marketing:
- Make it personalized. Social media is the greatest opportunity to be one with your customers
- Prioritize. As there are many social media platforms, it is important to learn to choose the ones more consistent with your overall marketing plan
- Have specific marketing goals and target audience. The social media is too big to be non-directional
4. PAY PER CLICK
This is a method where visits to your website are actually bought. In pay per click, you pay a particular amount of money anytime and every time your ad is clicked. Pay per click ensures that when customers are looking for products on search engines, for example, your product ads are seen and they are redirected to your website at a few cost to you.
The system is very effective. Ads are ranked based on their quality and the better the ad, the greater the click and the lower the cost per click
Tips for Pay Per Click:
- Use relevant keywords
- Ensure that the page that customers land after a click is of enough quality to keep them on the website and at the end, make a purchase
- Design quality, well-targeted ads
5. CONVERSION RATE OPTIMIZATION
This is a digital marketing tool that focuses on the conversion rate of a website. The conversion rate basically is the number of people who visit the website that actually make a purchase or more broadly, it is the number of leads that actually become a customer. In this way, when you know your conversion rate, you know the number of leads you need to generate to meet a particular sales target
Conversion rate optimization is a complex system that ensures that the traffic and leads that a business generate are made maximum use of (increased conversion rate). It uses customers’ feedbacks and analytics to ensure this.
Tips for Conversion Rate Optimization:
- Make maximum use of feedbacks
- Have a perfect landing page
- Know why some leads are buying as much as you want to know why some are not
6. MOBILE MARKETING
Mobile marketing is marketing that is done through the use of mobile devices. It is a form of marketing that maximizes the present mobile technology development. Mobile marketing channels vary from SMS, Location-based service which sends messages relevant to customers location, Augmented reality mobile campaigns that shows location-specific information on the users phone display
Tips for Mobile Marketing:
- Give location specific information
- Quick, on the run, immediate information and help
7. GOOGLE ANALYTICS
This is a system that helps you to get a lot of information about visitors to your blog or website. Information such as the number of visitors, their location, the kind of web browsers they use, most popular pages, which marketing plan brought the most people, which content was most useful to the visitors and so on. Google analytics gives an audience report that is important for knowing your customers and knowing which audience to target.
Tips for Google Analytics:
- Look at relationships and trends in the data
- Use historical data to predict future trends and use this forecast for your marketing plans
- Go beyond the obvious and do a deeper data diving to discover the most important information
8. EMAIL MARKETING
Emails are an integral part of our everyday life together with the social media. However, emails provide a more formal channel for discussion. Email marketing is the use of emails by business enterprises to promote their business and product. It may involve sending ads or sales request or as a follow up on leads or response to customers feedback
Email marketing can vary from email newsletters (which provide important content about the business that increases awareness), transaction emails (which are messages that are a result of some actions taken by a customer on some platforms e.g. website), digests (contain lists and links and not much detailed information but references), dedicated emails (stand alone, one purpose emails), sponsorship emails (where you pay to be advertised on a popular company newsletter)
Email marketing can help to provide a consistent, organized, yet formal way to maintain interactions with customers- actual or potential.
Tips for Email Marketing:
- Be organized and consistent
- Be formal in your interactions
- Ensure quick response to customers
Digital marketing has continued and will continue to shape how the business will be done for years to come. It is therefore important that every organization be intelligent on what Digital marketing is and how its various components and features can be leveraged for high sales, better customer relations amongst others.