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SEO Tutorial Step By Step

SEO Tutorial Step By Step: To Rank High In Search Engine

This SEO Tutorial Step By Step will help you to learn both OnPage and OffPage SEO Techniques. This tutorial will help you understand from basics to advanced SEO.

What Can You Expect From This SEO Tutorial?

In this SEO Tutorial, I will guide you on “How to improve the rankings of your website?” by optimizing the code and content of the site that can improve your overall ranking in 2019. After going through this SEO tutorial, you will be able to execute SEO Techniques at your Website efficiently.

Also, if you are looking for “How To Do SEO yourself with ZERO investment,” you are at the right place. However, If you don’t have time to do SEO by yourself because of your involvement in other business activities; in that case, you should hire SEO professionals.

There are millions of post published each day than how you are going to stand out from the crowd?

According to Ahrefs,

90.88% of all pages (from an index of 1 billion pages in their content explorer tool) receive no traffic at all, and only 4.5% of them get less than ten visits per month.

So how you are going to get more visitors? How can you reach the potential customer at your website without paying a penny? How can you be the best among the rest?

There is only one right freeway to get visibility without paying anything, and that is SEO.

You might know the full form of SEO, that’s Search Engine Optimization.

But do you know the practical aspect of optimizing your site to get visibility by ranking your pages/posts at the top results of a particular keyword?

Let’s first understand

What Is Search Engine Optimization?

Search Engine Optimization(SEO) is the process of ranking web-pages or entire website with specific keywords. The best part of SEO is that its “Free of Cost” means Google will not charge a penny to show your webpage on top of the search result for a specific keyword.

In simple words,

SEO is a process to get a high rank for a particular website’s keywords in the search engine’s outstanding results.

SEO deals with the Optimization of the design of your blog, writing, and also the link.

This SEO Tutorial explains practical SEO strategies to enhance the ranking of your web-pages for various search engines, particularly for GoogleYahoo, and Bing.

Why SEO is Important?

70-80% of people ignore paid search results, choosing to only click on organic listings.(Junto)

SEO is arguably one of the best ways to connect with the target audience.

To Target audience through Facebook, you can read the Facebook Marketing Tutorial.

Implementing an Effective SEO strategy is not easy, especially with all the recent updates to Google’s SEO ranking algorithm.

If you are selling a product online or having a blog /Website, then what will be your goal?

More visitors!

Right?

Profits are dependent on targeted visitors.

So SEO will help your business grow in this highly competitive market.

Visitors who view your website can become customers by selling an attractive product/service. To attract more visitors, you need to rank higher in the search engines to gain more profit.

SEO-Optimized blog-post is a leading source of leads and traffic for businesses.

Hopefully, you understood the practical definition of SEO and its importance.

Now let’s understand the purpose of search engines and how they work?

Role of Search Engine?

The target of the search engine is to provide high-quality content to people who are looking for it.

Whenever you want to know about anything, you search for it on one of the search engines and probably Google, which is best among all.

Like you searched for “SEO Tutorial,” what you will get?

Search results with the links of thousands of web-pages related to SEO Tutorial.

So to rank website/blog on the first page of Google or any other Search Engine is important.

How Does Search Engine Get To Know That Your Site Exists?

Whenever a new post or page publish, the Search engine crawls that page to index the web-page by applying a search algorithm to determine the quality of the page. And after that, it ranks the page according to the suitable keyword.

Let’s have a look at the parts of Search Engine.

Parts of A Search Engine

Broadly there are three parts of Search Engine.

First one is Web Crawlers; it is merely an automated software/bot that crawls each page.

And the next is Database, as the name says it stores each page.

The third one is a search interface; search interface through its algorithm finds the most relevant page in the Database based on the search query.

Initially, the search engine attempts to determine the user’s keyword by looking at the words that the searcher wrote.

Although search engines continuously update its algorithm on how websites should rank, two key elements are the basis for the successful outcome.

Difference Between On-Page & Off-page SEO

Let’s assume that you sell a product through your traditional shop, what will be your target?

To get lots of customers who will buy your product.

Right!

What will you do to archive that?

You will make sure the quality of the product and the outlook of your shop so that your first time customer will become your regular customer.

Likewise

On-Page SEO is the process of cleaning up your both source code and content of the website and ensuring the quality of the material to convert your first time visitor into regular-one.

In On-page SEO, you have to optimize your meta titles, meta descriptions, heading tags, URL’s, Internal links, Outbound links, design, website speed, and much more. While doing On-page SEO, you have to do proper keyword research and use them in the right way in your titles, headings, and body content.

On-page SEO

On-Page SEO is used to make website index and cache by search engines spider in organic search results and to make website complete SEO friendly as per Google SEO quality guidelines.

On-Page SEO Tutorial

In this section, you will understand “How to optimize your website effectively with ease.”

1) Keywords Research:

Keyword search plays a vital role in search engine optimization. Instead, entire SEO revolves around keyword generation, optimizing keywords, using competitive as per your rivals and finding the right keywords as per higher ranking.

Usually, the first step in optimizing keyword is to make a list of high-ranking keywords as per your website.

Then you need to check out your ranking on search engine pages and to check what are our competitors on high-ranking keywords.

And the last stage will be using high-ranking keywords in website content, adding meta tags, and writing blogs to get more traffic on our site. There are lots of free tools out there that will be very helpful to find relevant keywords like

  1. Google Keyword Planner
  2. keyword tool
  3. KWFinder

Google Keyword Planner is best amongst all.

2)Competitive Analysis:

Competitive Analysis is the process of analyzing the strategies of your competitors. First, you have to find your right competitors that are ranking high in search results with the same keywords which you want to rank.

Then you analyze their website content, backlinks, social media strategies, and many more. There are several tools to examine your competitors

  1. SEMrush: 7 days Free Trial
  2. Alexa
  3. Ahrefs
  4. SE Ranking
  5. Monitor Backlinks
  6. SpyFu

Constant content updates and promotion is necessary to improve ranking on google. Make sure blogs should be attractive and written as per keywords.

Heading and subheadings should also include relevant keywords with creative content to make it eye-catchy.

Only keywords and search don’t play an important role in content promotion, but an engaging content speaks for itself and make the user want to read it.

4)Meta Tags’ and Description:

It includes meta title and meta description. All these are important because this is the first thing the user will see while searching.  Meta Title helps to display results in search as well as for knowing more about page data. It should be written considering both keywords as well as writing it in a way that can attract visitors to read. With that, it should be relevant as per page content as irrelevant traffic can never get you clients or leads. Meta description includes a short description of your page that will show in search engine result pages.

5)User Experience:

It includes optimizing the site to improve visitor experience that can convert a lead into a client.

You need to focus more on UI/UX; any site got minimal time to the convincing visitor that the website will complete its purpose.

And for using that limit, we need a website that is fully competitive as per our rivals, attractive, designed as per latest trends, user-friendly with a sitemap to access the site quickly, content uniqueness, responsiveness, overall speed, and user-friendly attributes.

As per experts, a user will not wait for not more than 13 seconds to open a site. So uses caches, cookies, and image compressor is vital to optimize the website and make it load quickly. Not only that you have to observe your market and see what your competitors are offering and what is their site layout.

In which they are providing offered and in which sections they are showing featured products. All these things play a vital role in landing the client as we need to make every accessible for the visitor to make it easy for him to understand the product.

6)Building Trust:

Your Website is a place where you have to make your company’s presence in different ways.

It is especially crucial to developing visitors trust by providing online information about your work. The search engine makes a web presence for a company that helps to build up trust in brand and products.

7)Overall Ranking:

Keep monitoring your global search engine ranking by checking your position with different keywords. With that, there are some tools also that help you analyze your site thoroughly as to check overall ranking and reasons for less search. Google search console is the best tool to monitor the overall health of your website and your keywords position, impressions, clicks, any many more. Google analytics tool is the best tool to track your all traffic, website goals, funnels, conversions, and many more.

8) Submission of the website in Google Webmaster Tools and Bing Webmaster Tool:

It is essential to submit your site to Google Webmaster Tool and Bing Webmaster Tool to keep track of the performance of your website.

9) Google Analytics. (To Track the Daily Traffic)

10)List your Business to Google:

If you want people to reach to your business, Google Business Profile will help you achieve your goals with perfection.

Off-Page SEO 

In this section we will have a look at why It is essential to create reliable and quality backlinks.

Off-page SEO involves actions that you have to do to rank your website higher in the search result. Even though many individuals relate off-page SEO with external link establishment, it goes past that. Numerous exercises that don’t bring about a standard connection on different destinations are critical for off-page SEO.

1. Link Building:

Link building is a process of building links from other relevant websites to your website. The search engine counts each relevant back-links as a vote of trust. So your backlink profile should be robust. There is some method for link building; you can follow this most trusted guide for link building.

2. Guest Blogging:

Guest blogging is not dead and will never pass on. Yes, yet one accomplished for SEO is dead long back since 2014. You can utilize visitor presents on highlighting great posts of yours, which are in-setting. Having a visitor post on a legitimate webpage can help your blog’s positioning and web index ranking.

3. Social Bookmarking:

Social bookmarking is an approach to bookmark our most loved pages online to pursue them at whatever time and anyplace on the off-chance that we are associated with the web.

 

Bookmarked web-pages at social bookmarking sites is considered as a quality backlink according to web crawlers. Also, we, as a whole, realize that the quality backlinks causes us to build blog movement and Google Pagerank. That is the reason SEO experts incorporate SB in their website streamlining practices.

Here Is a List Of Some High Pr Social Bookmarking Sites In 2019

  1. Google/bookmarks
  2. Reddit
  3. Digg
  4. MIX
  5. Medium
  6. Pinterest
  7. Slashdot
  8. Livejournal
  9. Tumblr
  10. Quora

4. Blog Commenting.

You have to find the links of your competitor’s website and start posting a genuine comment on their website.

“Blog commenting is not to get Do-Follow backlinks, although it has a great impact on driving traffic to your website.”

Please ensure to comment only on your niche website that does not have spammy content.

Now compose a significant comment for your niche website that will get your post rank faster and furthermore you can get backlinks.

5. Manual Search Engine Submission.

It is always preferred to submit your website to search engines like Google and Bing to get your site listing faster.

6. Niche Directory Submission:

There are a lot of directory submission sites that you can google according to your niche. Make sure not to submit your site to a Spam directory.

7. Article And Picture Submission:

You can provide a unique and informative article to other websites that accept it, like median.com and can get backlinks.

Many image submission sites will help you get DoFollow links:

  1. Pinterest
  2. Instagram
  3. Flickr
  4. Tumblr
  5. Imgur
  6. Diigo

Just remember the above focuses explained in the SEO Tutorial Step By Step, which will eventually in helping you rank your website. With traditional marketing usually cost high as compared to digital marketing because of the low actual outcome. Therefore, it’s essential to enhance your ranking on these search engines so the client can easily find you.

13 Comments

  • Hey, Wow all the posts are very informative for the people who visit this site. Good work! We also have a Blog.Please feel free to visit our site. Thank you for sharing.
    SEO in Indore
    Keep Posting:)

  • The SEO tips you have shared step by step it’s really helpful and important for me.. I think in future I will get much helpful content like this… thank u so much

  • Hey there This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me. thank you

  • Hey,

    Great Post!!
    This step by step SEO tutorial is really very helpful for us.

    As we all know that Search Engine Optimization is the process of getting traffic from the free, organic or natural search results on search engines.

    But, it is very important to know each step if you want to get high ranks in search engines.

    Yes, I totally agree with you that keyword search plays the vital role in search engine optimization. So, that is why google keyword planner is the best if you want to get high ranks in search engines.

    Thanks for sharing this amazing post with us.

    Regards
    Anjali Desai

  • Thanks to Admin for sharing the above Off-page Optimization Tricks. Recently I completed On-page Optimization for my Blog. You are correct like on-page optimization off-page optimization also is a key factor of better ranking. Followed by your tips let me start off-page optimization. Will share this link in my network. Keep sharing such good articles for bloggers.

  • Nice explain, deeply explained… keep it up.
    All the best ?

  • Really this article is very helpful for all seo beginner.I really learned a lot from this article. I have been looking for a way to improve my site and I think this article is exactly what I need. Once again, thanks.

    • I am glad that you find it helpfull 🙂 Thanks for stopping by!

    • I am glad that you find it helpful 🙂
      Thanks for stopping by

  • Being from a Non technical background i cannot understand how SEO works fully but definitely i have understood its importance for any SAAS company. Thanks for this Great post. Cheers!

    • You are welcome 🙂

  • It was a really good content. Looking forward to read more articles from you. Thank you so much for writing this. I was struggling real hard for finding such good content.

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