Let’s first understand
What is SEO
SEO stands for Search Engine Optimization, and it is the art or science of getting top search engine position for relevant keyword phrases with making search engines believe that your site is more relevant than the websites of your competition.
As a business owner or website owner, you need to have a plan in place to promote your business or website and get new customers and visitors.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of the white hat “good practices” that webmasters and web content producers follow to help them achieve a better ranking in search engine results.
According to Wikipedia
A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
Before proceeding we should know about the search engine and how they work.
The web is nothing more than a great social network.
The purpose of search engines and how they work
Search Engine Relevancy
Many people think that search engines have a hidden agenda.
This is just not true.
The goal of the search engine is to provide high-quality content to people who are looking for it.
Search engines with the broader distribution network sell more advertising space. As I write this, Google is considered the search engine with the best relevance. Its technologies feed most of the searches on the web.
The problem of introducing a new site
The biggest problem that new websites have is that search engines have no idea that it exists. Even when a search engine finds a new page, it has difficulties determining its quality. Search engines rely on links to help determine the quality of a document.
Parts of a Search Engine
- A crawler
The crawler does precisely what its name implies. Analyze the web after links, update pages and add new pages when it comes to them. The best advantage of having a frequent crawl page is that you can get new crawled sites, pages or projects quickly by linking them from a powerful or frequently ckhanging page.
- An index (or catalog)
The index is where the data collected by the spider are stored. When you perform a search on a major search engine, you are not searching the web, but in the web cache provided by the search engine index.
- A search interface
The search algorithm and the search interface are used to find the most relevant document in the index based on the search query. First, the search engine attempts to determine the user’s intent by looking at the words that the searcher wrote.
Now as we understood about the search Engine let’s have a look at the next topic.
How SEO works?
Although search engines continuously update its algorithm on how websites should rank, two key elements are the basis for the successful outcome.
On Page – your content and your website infrastructure targeted at the best keyword clusters are consistent with existing content with specific keyword clusters, create new content to target groups of particular keywords, and have the best infrastructure and architecture.
Offsite – how your website is referenced from other online sources developing a high-quality profile, in the subject of incoming links have a relevant and active presence in social networks creating quotes (references that do not link) about you, so less than half of your SEO results are influenced by elements outside of your direct control.